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INAIL: la famiglia Prevenuta

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One of the most exciting moments in my INAIL adventure: viralize Sicurezza sul Lavoro in a modern and engaging way. This was the given mission when I first started to work on LA FAMIGLIA PREVENUTA, a web series about a family composed by some of the most common profiles targeted by INAIL services: a worker, a nurse, an IT specialist, a student, a retired and so forth.
Each episode was designed to supply in-depth infos about given profile’s topics: viewers could then interact with video itself by answering questions or choosing different narrative path, to bring episode to extreme positive – or negative – end.

Project was so cool that it got stuck in some project manager’s drawer, waiting for better days – I guess 😉

Art Direction, Design, UX design
Client: INAIL
Agency: Gruppo Wizards