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Frutta nelle Scuole

Frutta nelle Scuole is a successful initiative held by Ministero delle Politiche Agricole, Alimentari e Forestali, to promote the fruit consumption by children.
End scope is to establish fruit eating as a long-time good habit; the sooner the better, as chosen target shows.
The website design exploits the illustrations color tone, while giving all informations the right evidence through navigation.

Creativity, design, Axure prototyping
Client: Ministero delle Politiche Agricole, Alimentari e Forestali
Agency: Gruppo Wizards