In order to promote their top product, The Medicine Company held in year 2009 an online contest inviting doctors to write specific clinical cases where bivalirudin took action.
Final step was the chanche for the case to be officially published to scientific community, an honor and privilege due to very few; this website gave all of them the chance to be… ‘almost’.
Creativity, design, Flash programming
Client: The Medicine Company
Agency: Gruppo Wizards